Companies have to innovate continuously to be persistently successful in the contemporary economy. But what is the best way for organizations to put new products or services on the market fast, efficiently and with success? Eric Ries explains in his book The Lean Startup.

The in 2011 published book of Eric Ries, caused a revolution within organizations. Lean Startup is a method for the development of products, services and business models. It offers a different view on strategy and a new way of doing fast and efficient business.