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Product-Led Growth
A Go-To-Market Strategy That Works
New technology and market dynamics demand sharp choices. With a Go-To-Market Strategy aligned to your product, market and growth objectives, you reduce risks and increase your chances of success. We help you set the right direction and achieve results quickly.
- Quick start with our proven approach and experienced strategists
- Position your product clearly and avoid costly mistakes
- Gain insight into customer needs, market fit and the ideal GTM plan
Trusted by digital leaders
Go-To-Market Strategy and Execution
With a well-crafted GTM plan, you make clearer decisions. You know exactly what contributes to a successful launch—and what doesn’t. This avoids waste, builds internal support and increases your chances of market impact.
At GlobalOrange, we not only help define your Go-To-Market Strategy—we also execute it with you. From proposition and customer insights to product design and development.
We translate your strategy into concrete actions and build the digital solutions that support them. Practical, fast and in co-creation with your team. No fragmented advice, but a GTM approach that works—for your business and your users.
Outpace Competitors and Grow
“We are extremely happy with GlobalOrange as a partner. They not only think along on the technology, but also strategically.”
 | Paul van der Heijden Team Lead Muto |
How Do You Start with a Go-To-Market Strategy?
Whether you are launching a new product or re-entering an existing market, an effective GTM approach starts with clear decisions. Who is your target audience? Which channels will you use? And how will you differentiate yourself from the competition? Together with our partners, we work to ensure your digital product succeeds—from development through to marketing.
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Strengthen Your Team, Increase Your Impact
A successful Go-To-Market Strategy also requires the right skills in your team. Our sister company Expandior trains your people to act more quickly and decisively during digital growth and product launches.
- Training in service design, Go-To-Market and product management
- More ownership, better decisions and stronger customer focus
- For successful change and sustainable product-market fit
“I’ve found the quality of the people at GlobalOrange to be very high, and we’re happy to continue the collaboration.”
“The tool is very user-friendly and has simplified tasks for both XPO and our customers. We are very satisfied.”
“The expertise of GlobalOrange has brought us to where we are now with the platform. They invest in the process and are truly committed.”
“What’s great about GlobalOrange is that they see our goal as their own. They’re genuinely committed to what you want to achieve together.”
Pricing strategy
At what price do you launch your digital product? Read our interview with pricing strategist Johan Maessen and download the whitepaper: Developing Successful SaaS Products.
 | Johan Maessen Price strategist |
Everything You Need for Success
Artificial Intelligence
Use AI intelligently for automation, personalisation and smart decision-making. We help you apply AI practically within your organisation and your digital product. Thanks to AI in our development process, your product goes live faster.
Custom software
Build digital products that not only look good but also truly work. Our product teams design and develop scalable, secure bespoke software tailored to your users’ needs. This enables you to quickly achieve product-market fit with your GTM strategy.<
Software Modernisation
Get more out of your existing systems with a smart digital upgrade. Using AI, we modernise your software to deliver a product that seamlessly matches user expectations. Your modern product and Go-To-Market Strategy will deliver fast results.
Product Management
Our certified Product Managers help you choose direction and create impact more effectively. With proven methods and practical templates, they support you in translating customer needs into a concrete and feasible GTM plan.
Intuïtive UX
Our UX designers create a smooth user experience that convinces from the very first interaction. Think better onboarding, higher activation and smarter self-service—crucial for an effective Go-To-Market approach.
Reliable Tech
We build your product on a future-proof technical foundation, ready to scale. Standard frameworks are combined with targeted customisation, enabling fast launches without compromising on quality or ownership.
What is a Go-To-Market Strategy?
A go-to-market (GTM) strategy is a plan that helps you successfully launch and position your product in the market. It brings together your target audience, value propositions, channels, and sales strategy into one clear and cohesive whole.
When do I need a GTM strategy?
When launching a new product, entering a new market, or if your current approach isn’t delivering enough results. A solid GTM strategy helps prevent costly missteps.
What are the benefits of a good GTM strategy?
Faster product-market fit, a clear value proposition, and better decision-making in marketing and sales. It helps you grow efficiently without getting lost in assumptions.
What is the difference between product strategy and Go-To-Market Strategy?
Product strategy focuses on what you build and for whom. GTM is about how you bring that product to market in the right way—so that customers actually start using and buying it.
Does GlobalOrange also support the execution of the strategy?
Yes. We don’t just help define the right direction—we also support the execution. From UX to development, and from MVP to further product growth.
Ready for a Flying Start?
Guido will get you on your way quickly. Within 24 hours you’ll receive a response with a clear overview of the possibilities, costs and timelines for a GTM strategy.
- Fill in our contact form
- Call +31 20 420 4307
- Or schedule an appointment directly
