Companies that are able to make a difference with a ‘human touch’ conquer the hearts of their client. Author Steven van Belleghem wants to make companies conscious about this. The book is written to help business leaders in making their long term strategy.
‘When digital becomes human’ is about the future of client relations. The client wants technology for efficiency, but at the same time the contact with companies needs to be more human. How to deal with this paradox is the challenge of customer service. This book gives vision and inspiration about the necessary transformations.