Doing good with the Goodplace app
The Goodplace app makes supporting charities easy and enjoyable, with positive updates on how they use your donations. Donors are at the centre of the experience and can see their own impact. GlobalOrange developed the app together with the Goodplace foundation.
This case describes the original Goodplace app, now called GoodShift.
From idea to a user-friendly app
The challenge
A group of entrepreneurs wanted to make donating to charity easier and more enjoyable. Their aim: an app with a continuous focus on improving the user experience.
The approach
GlobalOrange and designers from UX design studio YouSir built an MVP. After testing and validation, the app went live with its initial features.
Making giving simple
Donate your way
Make a one-off or monthly donation without a long-term commitment. Users can easily turn monthly donations on and off.
One clear overview
All donations to different charities are available in one place.
Share a campaign
Users can start a fundraising campaign, for example for a marathon, and easily share it on social media.
See your impact
Positive updates show what their donations have helped achieve.
Results from the early stages
- More than €12,500 in donations during the pilot.
- 600 charities participating at the time of the original case.
- Positive feedback from users.
Close collaboration
The Goodplace team wanted a partner who could respond quickly. With all the disciplines needed to develop a digital product in-house, GlobalOrange kept communication fast and effective throughout development. The founders described the collaboration as enjoyable, constructive and committed, with “skilled professionals and engaged product owners who worked on the project with passion”.
“Bringing together our ideas and GO’s expertise in product management, UX design and technology has given us a truly unique app that people really enjoy. The collaboration is pleasant and highly effective.”
Positive user feedback
The original case reported enthusiastic feedback from users. They valued the initiative and described the app as intuitive and easy to use, with features that met their needs. They also praised its speed, smooth performance and clear interface.
The case described plans for GlobalOrange and the Goodplace team to continue developing the app’s core features in response to user feedback.
The product manager’s perspective
“Working with this enthusiastic team of founders has been a pleasure. They brought a great deal of knowledge themselves and were also open to new ideas from us. It is a special project to work on because of the good cause behind it, and I am very happy with the result so far.
The Goodplace app really solves a problem for users, which we also hear often in their feedback. Looking ahead to our future collaboration, I look forward to making the app more attractive to charities, including by integrating new features.”
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