Rank a Brand: a platform for comparing sustainable brands
Turning sustainability information into a useful comparison
Rank a Brand helped consumers compare brands on sustainability and social responsibility. The platform needed to support assessments and independent verification while presenting the results clearly.
Rank a Brand engaged GlobalOrange to manage and further develop its web application. We worked on product strategy, design and development, with attention to usability, discoverability and performance.
The original case covered more than 600 assessed brands. Rank a Brand was later acquired by Good On You.
Challenge
Make a growing number of brand assessments accessible and comparable.
Approach
Product strategy, UX and continued development in collaboration with the product owner.
Delivered
A brand comparison web application with rankings, search results and community content.
From extensive information to an informed choice
Brands in different categories received their own assessment. Visitors could compare the results to make better-informed choices.
The community contributed news and reviews. The application therefore needed to support new and changing content as well as comparisons.
Discoverability was a consideration during development. Performance was also optimised for pages showing multiple search results.
Building on an existing product
Rank a Brand wanted to grow and needed a partner to take on management and further development. The existing application provided the starting point.
A roadmap and regular discussions with the product owner helped turn user needs into concrete improvements, keeping product decisions connected to technical development.
A platform built around information and its users
Responsive search results
Performance optimisation supported pages displaying multiple brands and search results at the same time.
A shared roadmap
The product owner and development team aligned user needs and priorities for further development.
Improving step by step
Agile and Scrum helped the team focus on usability and the product’s objectives.
Ready to take your platform further?
A growing product needs clear priorities and a technical foundation that can evolve with it. Explore how we support software modernisation and continued software development.
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