In Lean UX, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the leading approach for digital product teams today.

You will learn tactics for integrating user experience design, product discovery, agile methods and product management. And you’ll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. The following topics are covered in the book:

  • Facilitate the Lean UX process with your team with the Lean UX Canvas
  • Ensure every project starts with clear customer-centric success criteria
  • Understand the role of designer on an agile team
  • Write and contribute design and experiment stories to the backlog
  • Ensure that design work takes place in every sprint
  • Build product discovery into your team’s velocity



A new, innovative application does not come out of the blue. Earlier, we wrote about how the principles of Lean Manufacturing can be deployed. Now we dive a little deeper into that. From problem to product, how does GlobalOrange ensure successful software development?


  • 7 Principles when developing digital products
  • Agile-scrum methodology within GlobalOrange projects


The 7 principles


Don’t spend time on unnecessary work by focusing purely on the most valuable aspects of the project.

  • Define basic workflows in advance
  • Define clear and stable specifications
  • Design and brainstorm before planning your project
  • Make sure your ‘user stories’ are ready before the start of the first sprint
  • Small project? Small team!
  • Choose an MVP for the first iterations of your project
  • Define achievable goals
  • Avoid swapping tasks among team members



Instead of looking for ‘bugs’ or possible errors after developing your software product, optimise the development process so that it creates fewer or no errors. This saves time and work.

  • Prevent hacks and other ‘wood/rope solutions’
  • Facilitate code reviews
  • Start quality checks immediately
  • Have developers work in pairs
  • Fix bugs immediately



Create an environment where each team member can contribute his or her maximum potential. Provide a free environment where each team member dares to speak up and where team spirit can grow.

  • Respect your team members
  • React quickly
  • Listen carefully
  • Empathise
  • Be assertive
  • Empower your team members
  • Challenge each other



The later you make important decisions, the more information you have to make that decision.

  • Decide as late as possible
  • Keep as many options open as possible

Building and increasing available knowledge increases long-term productivity and makes teams more flexible.

  • Create sufficient documentation
  • Ensure knowledge sharing

Constantly look for opportunities to optimise value addition. Take a step back and look at the situation as a whole.

  • Look back sufficiently
  • Learn from other projects
  • Implement changes immediately

Ensure quick delivery of software products to gather feedback as soon as possible.

  • Define ‘Red Routes’ in advance
  • Define basic workflows before starting the project
  • Start with an MVP
  • Define a ‘Happy Flow’
  • Keep. It. Simple.


Download the 7 principles factsheet (Dutch)

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Higher quality, lower costs

The founders of Lean Software Development, Tom en Mary Poppendieck, apply 7 principles in software development. Their application helps organisations develop software faster, with higher quality and at lower cost.

Successful projects

In our factsheet, you will read what these principles are and how GlobalOrange uses them in combination with the agile-scrum development methodology to execute our projects as successfully as possible.