The Lean Startup

Being successful in today’s economy

Companies must continually innovate to be successful in a lasting way in today’s economy. But what is the best way for organizations to quickly, efficiently and successfully bring new products or services to market?

Eric Ries explains it in his book The Lean Startup. Released in 2011, Eric Ries’ book revolutionized organizations and is still highly relevant more than 10 years later. Lean Startup is an innovation method for developing products. services and business models. It offers a different perspective on strategy and new way of doing business quickly and effectively.