Connecting the dots: choosing the right partner for your next product audit
6 min 
As an investor looking to perform a technical or product audit for a potential portfolio company, it can be challenging to navigate the landscape and identify the right partner. For example, when your due diligence budget is limited, it may be hard to judge whether the party working with you will deliver what you’re looking for. Alternatively, specialised companies may deliver great value – but in a niche.
In today’s fast-paced world, technology companies are at the forefront of innovation, and their success relies on a multitude of factors. This article will delve deeper into the essential pillars that contribute to the success of any company.
IN THIS ARTICLE
- Learn about the essential pillars required for creating a successful and sustainable company
- The importance of involving broadly skilled experts when assessing teams, products and solutions
- Proportionality: the importance of having a team that fits the bill
Partner with Tech and Leadership experts
A strong team with technology and leadership experience can help you evaluate a company’s technical infrastructure, assess the strength of its intellectual property, and identify any potential areas for investment – as well as identify risks. Furthermore, they can help you understand how different aspects work together to drive a company’s growth and success.
Technology companies have taken the lead in driving innovation and with technology being at the core of their business, these companies face an array of challenges and opportunities that demand a diverse range of factors to determine their success. To identify the potential areas for investment it is essential to understand which pillars of success are needed to create a successful and sustainable company and how they interact.
“No business has ever been served by creating something that it could not build, manage or sell.”
Crafting a high-quality team
As we know, one of the most important pillars for the success of any company is the team – it is vital to have a high quality team with the right skill mix who are committed, passionate, and capable of executing. Such a team will be able to navigate challenges, make informed decisions, and develop innovative products. Without a solid team, a company is likely to struggle sooner or later to reach its full potential.
Other critical pillars are product development, technology and intellectual property and should be focusing on whether the company’s product or service are useful and desirable to customers.
Managing risks and supporting growth
However, there is the reality of funding, time and innovation hurdles – early-stage companies may simply not be able to attract the right people – or the amount of people needed. In such cases, it is important that the choices made by the team are proportional. No business has ever been served by creating something that it could not build, manage or sell.
When performing our due diligence activities during the deal flow, it is important to connect all the dots and to establish whether team, funding, technology and maturity of the product are proportional. You will want to know before closing your round whether some aspects are significantly more mature – or immature – so you can manage the risks responsibly and support the team on its way to success.
Make confident investment decisions
By partnering with a team with a proven track record in judging the maturity of all of these aspects, as well as their interdependencies and potential risks, you can feel confident that you are making a sound investment decision. At GlobalOrange, we have supported many investors and businesses with their due diligence and audits.
Our team of experts brings a wealth of experience and expertise to the table, and we work closely with you to understand your investment goals and risk profile. With our help, you can be confident that you are making a well-informed investment decision that will pay dividends in the long run.
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