Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS

Street Pricing by Marcos Rivera is a must-read for SaaS leaders who want to get serious about pricing strategy. In B2B SaaS, pricing often gets overlooked or rushed — either resulting in lost revenue or confused customers. This book brings a refreshing, practical, and strategic approach to the topic.

Drawing from years of hands-on experience, Rivera reframes pricing as a central part of product-market fit and long-term success. He shows that pricing is not just about setting a number — it’s about how you signal value and align your offer with what your customers truly need.

Why Pricing Can Make or Break Your SaaS Strategy

Pricing is one of the most powerful — and underutilized — levers in SaaS. Too many companies copy competitors or base their pricing on outdated assumptions. The result? Undervaluing the product or losing potential customers due to complexity or mismatch.

Undervaluing your product

Charging too little not only limits your revenue potential, it also attracts the wrong customers — those who churn quickly or generate high support costs. Pricing should reflect the real value your product creates, not just what the market “might pay.”

Confusing pricing kills conversions

Complex tiers, hidden fees, or vague value propositions make it harder for buyers to commit. Street Pricing urges teams to design pricing models that are clear, honest, and rooted in customer understanding — a philosophy we also apply at GlobalOrange, as described in our approach to building digital products customers love.

Key Lessons from Street Pricing

Street Pricing combines strategy, storytelling, and actionable frameworks. Rivera explains how pricing can be the foundation of sustainable SaaS growth — if treated as a discipline.

• How to define a strong, value-based pricing foundation
• Why most pricing attempts fail and how to avoid common mistakes
• How to treat pricing as an evolving process, not a one-off decision
• The importance of packaging in communicating value clearly
• Using pricing analytics to inform product and go-to-market decisions

For founders, product marketers, and growth leaders, the book is a hands-on playbook for aligning price with value.

Street Pricing in Action

At GlobalOrange, we see the impact of smart pricing decisions every day. Great SaaS products still struggle to grow without a pricing model that supports both user expectations and business goals.

Street Pricing reinforces the idea that pricing is not just financial — it’s experiential. It’s part of how your product is perceived and evaluated by users. Aligning pricing with your product’s core value is key to winning long-term loyalty.

Pricing as Part of a Modern Product Strategy

In today’s SaaS world, product strategy and pricing go hand in hand. As discussed in our breakdown of Inspired by Marty Cagan, creating products people love means understanding what drives value — and being able to capture it.

Street Pricing helps SaaS teams make pricing a core element of their strategic thinking, not just a last-minute launch task. It offers a practical roadmap for turning your value proposition into a scalable revenue engine.