Primephonic: The Spotify for classical music
Primephonic is a service focused on discovering and enjoying classical music. Primephonic is characterized by its very advanced search functionality based on one of the most complete catalogs in the world of classical music and perfect sound quality.
Classical music is harder to categorize than popular music. Therefore, the search mechanism on streaming services like Spotify and Tidal is insufficient. Primephonic asked GlobalOrange to help with product development, where a smart search mechanism was central.
GlobalOrange assisted Primephonic with front-end development, handling payments within iOS and Android, playback reporting, and CMS functionality.
Primephonic has become a fantastic streaming service. Apple acquired Primephonic for an undisclosed amount one year after its market launch and launched it as Apple Music Classical in 2023.
CHALLENGE
- Complex search mechanism
- High audio quality
APPROACH
- Frontend development
- Handling of payments for iOS and Android
- Playback reporting
- CMS functionality
RESULT
- Stable streaming service
- Acquisition of Primephonic by Apple, one year after market introduction
The ultimate app developed to explore classical music
With Primephonic, you stream classical music in superior audio quality. A quality so high that it will forever change the listening experience. If you’re on the go and prefer to listen to the lighter MP3 format, that’s of course possible as well.
A marvelous idea, the most complete collection of classical music literally at your fingertips. Classical music has never been more accessible. Primephonic offers consumers more music, composers, and performances. Almost all performances, of nearly all major works, are waiting for you.
Existing streaming services, such as Spotify, are designed for playing popular music. Primephonic, on the other hand, is specifically designed for playing classical music. There is a fundamental difference between the two. Primephonic is much more than just the Spotify for classical music. The search functionality of Spotify is not extensive enough to search for a specific piece or performance in a satisfying way. The vast number of variations of classical pieces simply cannot be captured in a single search box. The number of results for a search term like ‘Lady Gaga’ is limited. A few albums might be presented, some live recordings, and perhaps even a few singles. This situation is completely different in the world of classical music. For a popular piece like Eine Kleine Nachtmusik by Mozart, there are countless performances by a huge number of orchestras in equally numerous famous venues. This makes finding that one specific recording almost impossible. That’s why GlobalOrange helped create the best way ever to categorize and search classical pieces. Through Primephonic, you are guaranteed to find the performance you are looking for. Try it out and discover the beautiful world of classical music!
Custom streaming software
Want to learn more about app development for streaming services? Then contact our custom software specialists. Or read the article that The Verge wrote about Primephonic, after it was acquired and launched as Apple Music Classical in 2023: Why can’t more apps be like Apple Music Classical?
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