Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

In Strategize, product management expert Roman Pichler presents a wide range of proven techniques and tools to help you craft a winning product strategy and an actionable roadmap. The book is clear, structured, and highly applicable to modern product environments.

If you work as a product manager, Scrum product owner, head of product, product portfolio manager or coach, this book provides essential guidance to help you navigate today’s fast-paced digital world and make smarter strategic decisions.

Why This Book Matters

Product strategy is often overlooked in the rush of daily development. Teams tend to focus on features, while neglecting the bigger picture. Strategize fills that gap by providing a solid framework that links product vision, strategic goals, and actual delivery.

Bridging vision and execution

One of the strengths of the book is how it connects high-level vision with tangible output. From user insights to business goals, from KPIs to stakeholder alignment, it shows how strategy can guide every stage of product development.

Essential for product leaders

Whether you lead one product or manage a portfolio, this book helps you prioritize with confidence, communicate more clearly, and make better use of your development resources.

What You’ll Learn

Strategize covers the key components of effective product strategy, including:

• Creating a compelling product vision rooted in real user needs
• Developing a strategy that aligns with your market and business model
• Adapting your strategy as the product matures and the market shifts
• Using the right KPIs to measure and communicate value
• Building roadmaps that inspire action and connect stakeholders

These elements create a solid foundation for teams aiming to scale and iterate with purpose.

Putting Strategize into Practice

This book isn’t just theory – it’s filled with real-world templates, canvases and questions that you can bring into your next product planning session. It’s designed to spark team discussions, clarify assumptions, and translate strategy into deliverable outcomes.

We’ve seen this in action with clients like ZooEasy, where a clear strategy helped guide the design of a software platform that handles vast amounts of sensitive data. Defining the product’s long-term goals early on ensured alignment during every stage of development.

Strategy for Complex Digital Products

If you’re building or modernizing a complex digital product, strong strategy is non-negotiable. Without it, decisions get reactive, priorities shift too often, and teams lose focus.

Not sure if your current roadmap or product direction is on track? At GlobalOrange, we offer a free second opinion to help you reflect, refocus and move forward with clarity. A strategic review can often unlock new opportunities and help you avoid costly misalignment.