Kroodle: from an insurance concept to a digital product
Taking a new insurance concept to market
AEGON and Unirobe Meeùs Group wanted to make taking out insurance simpler, through a digital concept aligned with the use of social media. That concept became Kroodle.
GlobalOrange designed and developed the platform, with a modular architecture and integrations with Meeùs systems. The client’s product owner worked closely with the development team.
This case describes the original Kroodle concept: Facebook login, online insurance and contact through social channels. The product subsequently went through several changes in direction.
Challenge
Make a new insurance concept easy to use and connect it to existing systems.
Approach
A focused MVP, modular software and close collaboration with the product owner.
Result
An MVP in three months and, according to the original case, 13,000 members through Facebook within six months.
A first product with room to develop further
The platform needed to support a new customer journey while remaining extensible. A service architecture helped separate functionality and connect it to existing insurance systems.
Development continued along the roadmap after launch. New insurance products and improvements became available within the following months.
“The product developed is of very high quality; it is fast, stable and easy to extend.”
A short digital customer journey
Users could use their Facebook login to take out or change insurance. Questions and claims could be submitted through social channels.
The responsive design made the service accessible on different devices. At the same time, the modular structure supported the addition of products and functionality.
The original case mentions 13,000 members through Facebook within six months. This provides historical context for the launch; it does not describe the current product.
From a concept to a usable product
Simplicity for the user
A clear design limited the steps needed to submit information and take out insurance.
Short feedback cycles
Daily contact between the client and development team helped address new features and changing requirements quickly.
A focused first release
Using Lean Startup and Agile, the MVP was developed and launched in three months, according to the original case.
Bring a new digital concept to life
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