MVP examples from four real projects
6 min 
An MVP can begin as the first version of a platform, a new proposition or an internal application. Muto, Artura, Gther and TransFollow show how different the starting point can be.
These cases also describe later development. Today’s features and results were not necessarily part of the original MVP.
Four MVPs from our work
Muto — AutoBinck Group. A first release for business mobility, later developed into a broader platform. It shows how an established organisation can start with a focused product.
Artura — startup. Began as an MVP and grew into design software for yacht builders. A first version can be professional without containing every future feature.
Gther — mid-sized business. Began as an MVP for event software. The case and video below show how the product developed further.
TransFollow — medium-sized organisation. Began as an MVP and was sold to the IRU after further development. An organisation with existing processes can also start small.
What does MVP mean?
MVP stands for Minimum Viable Product: the smallest usable version with which you can test an important assumption with real users. “Minimum” limits scope; “viable” means the first release provides enough value and quality for its intended use.
How do you decide on that first scope? Read our guide to developing an MVP.
Gther on the experience
Gther began as an MVP for a mid-sized business. In this video, the client talks about working together and the product’s later development.
“GlobalOrange’s expertise has brought us to where we are with the platform today. They invest in the process and are truly committed to building the best possible product.”
MVP or prototype?
A prototype lets you test a design, interaction or technical choice early. It does not have to be suitable for everyday use. An MVP is a usable first product release for chosen users and circumstances. You can start with a prototype and then decide which features and quality are needed for an MVP.
Depending on the scope, Product Discovery can optionally include a working prototype. Explore the workshop.
How do you measure MVP success?
Before building, choose one or two signals that fit your main assumption. For an internal tool, that might be task completion or time saved; for a commercial product, repeat use, willingness to pay or revenue.
- Usage: do people complete the intended task?
- Return: does the product continue to deliver value after the first visit?
- Feedback: what goes wrong, and which improvement changes behaviour?
A high number of first-time visitors says little on its own. Review the chosen signals with users before expanding the scope.
What do these four examples teach us?
The first scope should fit the goal and the organisation. An internal process, a new proposition and a startup product require different users, integrations and quality standards. Start with the assumption that will inform the most important next decision.
Want to define that scope together? See how we develop an MVP with you.
Questions about MVPs
What are common mistakes when building an MVP?
Common mistakes include adding too many features, defining the audience too broadly, delaying tests with real users and ignoring feedback. Start with the core problem and agree which evidence will guide the next decision.
How do you explain the value of an MVP?
Explain the specific problem, the assumption you want to test and what the first release will show. Set clear limits on scope and quality. Use examples such as Muto, Artura and Gther to show how a focused beginning can lead to a mature product over time.
How do you decide what belongs in an MVP?
Start with the user’s core problem. Include what is needed to deliver value and test the most important assumption. Leave later features on a separate backlog.
Which MVPs has GlobalOrange built?
Muto for the AutoBinck Group, Artura for a startup, Gther for a mid-sized business and TransFollow for a medium-sized organisation all started as MVPs. The cases on this page describe their subsequent development.
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