CC Proof: modernising a SaaS product to improve conversion
A simpler product, more paying customers
CC Proof provides an online service for entrepreneurs and organisations to record ideas and concepts. Its existing platform had reached its limits: it needed to become easier to use and better meet requirements for scalability and security.
GlobalOrange renewed the platform and its marketing website. We retained useful parts of the existing software while improving the journey from a first visit to registration.
According to the original case, conversion to paying customers doubled following the launch.
Challenge
An ageing SaaS product that limited the user experience and further development.
Approach
Targeted modernisation, responsive UX and integration with Exact Online.
Result
A simpler registration process and twice the customer conversion rate, as reported in this case.
Renewing the product while retaining valuable knowledge
Not everything needed rebuilding. Parts of the existing product contained valuable knowledge of the registration process and could be reused within the new architecture.
We combined this reuse with a renewed user experience. The responsive SaaS product became accessible through desktop and mobile browsers, with a process users could follow without training.
The modernisation addressed two priorities: removing technical constraints and making the service easier for customers to use.
Less manual work, a clearer customer journey
Administration connected to Exact Online
The Exact Online integration automated administrative steps and reduced the need for manual data processing.
Designed around the workflow
We mapped the user’s process and translated it into a clear interface. This also helped the marketing website and application work together more effectively.
Conversion as a visible result
The original case reports that conversion to new customers doubled after the renewed platform was introduced.
“Working closely with CC Proof, we built a new version of the application. It was very rewarding to see the effect of the rebuild reflected directly in the conversion results.”
What enabled this modernisation
Product-led priorities
The product owner prioritised user stories in the roadmap, keeping the team focused on the new release.
Integration with daily operations
Connecting the application to Exact Online reduced manual processing in administration.
Serving a broad audience
The UX design considered different users, from individuals and entrepreneurs to larger organisations.
Has your SaaS product reached its limits?
A complete rebuild is not always necessary. We help identify which parts still hold value and where change is needed. Explore our approach to software modernisation and software development.
Yvo is happy to help with your software challenge
Choose how you’d like to get in touch:
- Book a meeting in Yvo’s calendar
- Call us on +31 20 420 4307
- Fill in our contact form
- Email us at info@globalorange.nl
No obligation, just practical advice. Whatever your question, we’ll make sure you leave with a useful next step.
Ready for next level product development?
Let's create a digital product that end users and business stakeholders will love and that is also future-proof, scalable, secure and easy to maintain.