Custom software development with AI
Custom software built around your processes and ambitions. Our experts work with AI agents to develop faster, under human direction. Where custom software was once often expensive, human-agentic development now makes it more accessible to more businesses.
- Start small and build on what works
- Human direction and quality control
- Control over code, costs and maintenance

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Custom software or low-code?
Before AI: choosing on budget
Before the AI era, custom software often required a significant investment and a long development cycle. Many businesses therefore chose low-code or no-code: an affordable way to get started quickly, even when the platform did not fully fit their processes.
As they grew or their applications became more complex, businesses sometimes still hit limits: difficult integrations, limited flexibility, rising licence costs or dependence on the platform.
Now: custom software for every business
AI has fundamentally changed that decision. Through human-agentic development, our experts work with AI agents to build software faster and with less development effort. This has made custom software accessible to businesses of every size.
Smaller businesses can also start with one focused application and expand from there. You get software that fits your processes, with people directing the architecture and quality.
Read below how our human-agentic development works.
Human-agentic development
In human-agentic development, our experts work alongside AI agents. People define the product, architecture and quality standards. Agents support clearly scoped tasks such as writing code, preparing tests and developing improvements. Our engineers review the result before it becomes part of your software.
This reduces development effort while keeping people responsible for the process. We combine it with proven open-source components for functions such as login, reporting and workflows. We build what sets you apart, without rebuilding common functions each time.
Using AI in development does not mean your application must contain AI itself. Learn more about our human-agentic teams and approach.
How we keep custom software manageable
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Discover and prioritise
We translate business goals and user needs into a focused first version. Product Discovery makes the scope, technical choices, risks and approach concrete.
1 -
Build and test
People and AI agents develop in short iterations. You review working software. User feedback, tests and code reviews determine what is ready and what needs improvement.
2 -
Launch and develop further
We prepare integrations, deployment and handover. Agreements on documentation, maintenance and further development keep you in control of the software and your next investment.
3
Start with Product Discovery
A clear starting point helps you avoid building the wrong software faster. Our two-day Discovery workshop brings your goals, users and technical possibilities together.
- A product vision and clear priorities
- A roadmap and one or two user journeys
- A high-level architecture
- A project plan with the approach, risks and schedule
The workshop requires an investment of €5,000. Based on the outcomes, we define the scope and investment for the first development phase. Depending on the size of the project, we can extend the workshop to include a working prototype. We agree the scope and any additional investment in advance.

Custom software in practice
Questions about custom software with AI
How much does custom software development with AI cost?
The investment depends on the functional scope, integrations and quality requirements. Design, testing, security and maintenance also matter. AI agents can speed up development work, but do not remove all these costs. We start with a suitable first version and make the assumptions behind the budget and schedule explicit. Product Discovery helps you make informed choices.
When should you choose custom software over low-code or no-code?
Choose custom software when standard solutions offer too little room for your processes, product, integrations or quality requirements. Standard software or low-code can still be appropriate for common functions. We compare the total costs, room for expansion and dependencies, rather than only the speed of the first version.
How much faster is development with AI agents?
In our projects, we see development work speed up by 2 to 10 times, depending on the application. This does not guarantee that an entire project will finish that much sooner: coordination, integrations, user feedback and quality checks are still needed. We assess which tasks agents can responsibly carry out and how that affects the schedule for each project.
How do you safeguard quality, security and maintainability?
Our engineers define the architecture and review work produced by agents. We build modular software using proven components, code reviews, tests and quality checks. Security, access rights, privacy and maintenance inform our project decisions. AI speeds up tasks; people remain responsible for the result.
Can the software connect to our existing systems?
Yes. Custom software can connect processes to your CRM, ERP or other applications. During Discovery, we investigate the available integrations, data flows and limitations. Feasibility and the work required depend on the APIs, data quality and access to those systems.
How do we avoid dependence on a single supplier?
You own the custom code we develop for you. We use proven standards and document the architecture and key decisions. We also discuss component licences, access to environments and handover, so you understand the dependencies and how to continue later with your own or another team.
What does the Product Discovery workshop deliver?
Over two days, our product management, UX and technology experts work with you on the product vision, priorities, roadmap, user journeys and a high-level architecture. You receive a project plan with the approach, risks and schedule. The workshop costs €5,000; any extension to include a working prototype is agreed separately. This helps you define the first development phase.
What would you like to make work smarter?
Discuss your custom software idea
Briefly tell us what you want to achieve, which systems are involved and your main question. In an introductory conversation, we will discuss whether custom software is a good fit and whether Product Discovery is the right starting point.
You do not need a fully developed plan yet.