In this book, author Nir Eyal answers questions such as: “Why do some products grab our attention while others flop?”, “Why do we engage in certain things out of habit?” and “Is there an underlying pattern in how technologies hook us?”. He does this through the ‘Hook model’; a four-step process that, when built into products, subtly drives customer behaviour.
Hooked is based on Eyal’s years of research, consulting and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide to building better products. Hooked is written for product managers, designers, marketers, start-up founders and anyone who wants to understand how products influence our behaviour. Eyal offers readers practical insights to create user habits that stick and actionable steps for building products that people love.