This book is a real treasure for entrepreneurs who dream of explosive customer growth for their startup. Gabriel Weinberg and Justin Mares have combined their own experiences and extensive research into a compelling guide full of valuable insights.
What sets this book apart is its focus on concrete steps that are immediately applicable, rather than ‘vague’ theories. Indeed, the authors understand better than anyone else the challenges startups face and offer practical frameworks that can be tailored to any industry or business model.
Whether you are a startup or already experienced, this book will inspire, challenge and give you new insights.
In ‘How Any Startup Can Achieve Explosive Customer Growth’, topics covered include:
- The science of customer acquisition
- Insights into different acquisition channels
- Experimentation and validation
- Data-driven decision-making