Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you.
What you will learn:
- Create an inspiring vision for your product.
- Develop a product strategy that maximises the chances of launching a winning product.
- Successfully adapt the strategy across the product life cycle to achieve sustained product success.
- Measure the value your product creates using the right key performance indicators (KPIs).
- Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog.
- Regularly review the product strategy and roadmap and keep them up-to-date.