Implementing the JTBD framework: A step-by-step guide
1. Identify the core jobs: begin by identifying the core jobs your customers are trying to get done. This involves extensive research, interviews, surveys, and data analysis to uncover the underlying motivations.
2. Define the dimensions of the jobs: understand the functional, emotional, and social dimension of the jobs. Functional aspects refer to the tasks customers want to accomplish, emotional aspects relate to the feelings associated with those tasks, and social dimensions involve how the task affects relationships or status.
3. Segmentation: segment your market based on the different jobs customers are trying to get done. This allows you to tailor your products and marketing messages to specific customer segments.
4. Evaluate existing solutions: analyse the current products or services customers are using to fulfil these jobs. Identify gaps and areas for improvement.
5. Ideation and Innovation: Brainstorm and ideate innovative solutions that directly address the core jobs identified. This might involve thinking outside the box and exploring new product concepts.