In ‘Measure What Matters’ written by John Doerr, the focus is on implementing OKRs (Objectives and Key Results) as an effective management tool for goal-setting and performance evaluation. Doerr, a venture capitalist and former Intel employee, elucidates how OKRs can steer organizations, irrespective of their size or industry.

The book delves into the origins of OKRs and showcases how companies like Google, Intel, and other technology giants have leveraged them to propel their growth. Additionally, Doerr presents instances of nonprofit organizations such as the Gates Foundation and ONE Campaign, led by music icon Bono, employing OKRs to amplify their impact and foster social change.

By offering practical advice, case studies, and inspiring anecdotes, Doerr urges readers to adopt OKRs as a potent instrument for strategic planning, execution, and continual enhancement. The book underscores the significance of transparency, focus, and measurability in pursuing ambitious objectives, while furnishing a framework for instilling a culture of result-oriented progress and expansion within organizations.

Measure What Matters

Barely a year and a half after the introduction of Tikkie, more than two million Dutch people are gratefully using the product. Time to conquer the German market! On behalf of Moneyou (100% subsidiary of ABN AMRO), GlobalOrange supported the development of a German variant and new Dutch update of the platform with a dedicated team. More than 10 billion euros in payments were handled in Tikkie’s first 5 years!

Kannst du mir einen Tikkie schicken?

CHALLENGE

How do we make sure that Tikkie is ready to storm the German market within a few months and is also completely up to date technologically?

APPROACH

GlobalOrange revamped the architecture, modernised the technologies used and made the application multilingual. In addition, much attention was paid to the usability of the app and web application.

RESULT

  • Connection to more than 3,000 German banks.
  • Increased scalability and better maintainability make the Tikkie platform future-proof.
  • The technology developed by GlobalOrange is now being used for the Dutch version of the popular platform.
  • Tikkie now has more than seven million users. On some days, >300,000 Tikkies are sent.
  • Update: In Germany, Tikkie has not been a success, our eastern neighbours still prefer “Bar money”, cash to pay for drinks.
Measure What Matters

Super-fast and simple settlement

Dinners, nights at the pub or buying festival tickets. All these activities end with sending a Tikkie. Tikkie is a free app available for both iOS and Android. The platform is an initiative of ABN AMRO but is also accessible to customers of other banks. With Tikkie, you can easily send payment requests to friends and family via WhatsApp or a Messenger. Payment is made via iDEAL and your own bank. Tikkie can be used by anyone with a Dutch current account and a suitable smartphone. The recipient of a payment request does not need to have the app himself. Convenience serves man. Better said, this convenience serves more than two million people. Tikkie gathered a huge group of users around it within eighteen months. Meanwhile, trials are also being conducted to introduce the app into business payments. Among others, Transavia, Hello Fresh, Ajax and Warchild are participating in tests. Tikkie could replace existing payment methods such as debit cards, PayPal and credit cards. It is already possible to pay for a healthy juice in Amsterdam using the app.

Tikkie over GlobalOrange

Gabi Helfenstein (Tikkie/Moneyou):

“The success of Tikkie in the Netherlands is largely explained by the ease of use and speed of the product combined with the familiar iDeal. Retrieving money is easy and also easy to keep track of. In addition, paying a Tikkie by means of GIF (short and repetitive animations) is designed in a funny way so that asking for money back becomes a less embarrassing exercise than it usually is.

We built the German version of Tikkie together with developers from GlobalOrange during a 100-day challenge. In our office hung a, now infamous, tear-off calendar. Every day counted. We more than met this ambitious deadline as a team.

In the end, it took us 67 effective working days to get Tikkie into the German App store.

A colleague of mine recommended GlobalOrange as a partner to realise this project. GlobalOrange’s flexibility ensured that we could start the project quickly. The developers from GlobalOrange were part of the team in no time and that is reflected in the result. The people at GlobalOrange are open, direct and committed. The same can be said about communication, open and clear. I experienced the quality of the people from GlobalOrange as particularly high and we are happy to continue the cooperation.

 

 

 

Together with GlobalOrange, we refactored Tikkie’s codebase, made it ready for localisation and made it highly scalable. We also worked with other experts to ensure that Tikkie runs on Amazon’s AWS. This new version of Tikkie is future-ready and can grow without significantly increasing variable costs.

We see the German version of Tikkie as a communication tool for the German market. The name Moneyou is still quite unknown in we think we can work on our brand with this App. With Tikkie.de, we show ease of use, fun, speed and security.

We believe that a best-of-breed solution is needed to achieve the best result. Important to know is that we are independent in our choice of partners and suppliers, so we can always choose the best solution for your business.

This is exactly why we implemented Tikkie.de on Amazon Web Services or AWS. The right infrastructure is, so to speak, the foundation for a successful platform. With our independent partners, we can offer a stable, secure and above all flexible basis for your platform.”

Developer about the case

Front-end developer Daniel Ionescu:

“The goal of this project was clear: to offer German users the same simple and fast repayment functionality as Tikkie does in the Netherlands. However, the German banking infrastructure is significantly different from that in the Netherlands. Whereas the Dutch product works with iDeal and only needs to communicate with a small dozen banks, the German variant needs to work with more than 3,000 banks. These banks all use their own API and all need to be integrated into a transaction flow. Moneyou managed to achieve this by working with German company FintecSystems. This party provides a component that facilitates payments based on the user’s bank.

A total of five people from GlobalOrange worked with Moneyou on Tikkie Germany. We felt right at home, the cooperation was more than smooth because of constant and open communication. There was strong synergy. Of course there was time pressure, but we met all our sprint goals relatively easily without having to make any concessions.”

 

 

Together with the Moneyou and Tikkie NL team, we constantly realised usable products. As a result, we more than met our 100-day challenge and therefore had extra time to test the final product.

Among other things, we refactored the current product, and emigrated the product to Amazon Web Services. Amazon provides a perfect platform for developing and maintaining digital products. The great advantage of AWS is that we can add features to a product in a fast and stable way. This way, we build a quality product. The system tests changes fully automatically and implements changes sometimes within 20 minutes.

We also developed a new marketing website to meet the demands of the German market.

Measure What Matters

SaaS Development Maturity Model

The SaaS Development Maturity Model gives you a clear view of the actual causes of the challenges you are struggling with. The model allows you to assess all aspects important to digital product development to form a complete picture of your approach to product development. You gain insight into the current state but also, more importantly, what is needed to grow to a desired maturity. You will discover which aspects of development actually need your attention and where you will create the most value the fastest.

We developed this model based on more than 15 years of experience in SaaS development, UX, innovation and project management. Over the past 15 years, GlobalOrange has supported more than 100 SaaS and platform companies such as Tikkie, tradeXpad, and Gther.

A practical guide to answering important questions, this New York Times Bestseller is a book for teams of all sizes, from small startups to Fortune 100s, from teachers to nonprofit organizations.

Entrepreneurs and leaders face big questions every day: What is the most important place to set up and how do you start? What does your idea look like in real life? How many meetings and discussions does it take before you are sure you have the right solution?

The Design Sprint allows you to start answering these questions. Jake Knapp created the five-day process at Google, where sprints were used for everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures and together they have completed more than two hundred sprints with startups in enterprise, e-commerce, healthcare, finance, climate, artificial intelligence and more.

Measure What Matters

Creating a new product? You need to ascertain: What issue does it solve for customers? How does it align with your business goals? This is key for crafting a successful product that fulfills both customer needs and business objectives.

This is where the Product Discovery framework comes in handy.

We are giving away our €5k SaaS Product Discovery framework!

We worked to perfect our framework for years. What it will help you:

1. Expose user pain points
2. Uncover product opportunities
3. Create a roadmap for development

… in just 5 steps that you can execute with your team.

It helped our client GXO Logistics build the right product from the start. This led to a ROI of 100% within 3 months.

Want this framework? Fill out the form below and you will receive the framework directly in your mail.

Measure What Matters

I would like to receive the Product Discovery framework:

Product Discovery workshop

Besides the Product Discovery framework, it’s also smart to start with a Product Discovery Workshop. It sets up the base for a great product that people want. The starting point for every new project at GlobalOrange is a two-day Product Discovery Workshop. Together with our experts in User Experience Design, Product Management and Technology, your vision and goals are mapped out as clearly as possible and related to the ‘unmet needs’ of the end users.

This workshop is an excellent way to start building the right product. The workshop can usually be scheduled within 2 weeks and takes place with us at the Posthoornkerk in Amsterdam or at your location.

Measure What Matters

Interesting articles, books and podcasts about Product Discovery

  • Book recommendation
    Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
    Measure What Matters
    Read more
  • Podcast recommendation
    Product Bakery: The Product Discovery 101
    Measure What Matters
    Read more
  • Book recommendation
    Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
    Measure What Matters
    Read more
  • Blog
    The importance of Product Discovery
    Measure What Matters
    Read more

As an early-stage founder you have one goal: find product-market fit. On The Product Market Fit Show, they explore the 0 to 1 journeys of the most successful startups. They go deep and provide detailed examples you can steal. The goal is simple: understand product-market fit better than anyone on the planet.

In this podcast, Design Manager Alex Dapunt and Product Coach Christian Strunk meet with people from all corners of product development to talk about how to build great products that customers really appreciate. They discuss everything from Product Management to Design to Development to Marketing. The goal? To break down the traditional boundaries between these functions and foster an open conversation among all these teams.

In episode “#111 The Product Discovery 101,” Alex talks about how he does product discovery and how he and his team managed to establish a new process within their company.

Creating a new product? You need to know: What issue does it solve for customers? How does it fit with your business goals? This is key for a successful product that meets both customer needs and business plans.

A smart way to start is with a Product Discovery Workshop. It sets up the base for a great product that people want.

Product Discovery workshop

The starting point for every new project at GlobalOrange is a two-day Product Discovery Workshop. Together with our experts in User Experience Design, Product Management and Technology, your vision and goals are mapped out as clearly as possible and related to the ‘unmet needs’ of the end users.

This workshop is an excellent way to start building the right product. It allows us to determine the product-market fit and start immediately in that direction. Once the workshop is complete, you will receive a project plan that describes how we can build your product the right way together. All three disciplines (Product Management, UX, Technology) will be involved in the workshop from GlobalOrange.

Measure What Matters

Measure What Matters

What you get

  • Product Vision, Persona’s, Stakeholder map
  • Product Roadmap
  • One or two User Journeys
  • High-level Architecture
  • Project Plan – approach, governance, risks, schedule

The Product Discovery Workshop requires an investment of EUR 5k and two days of your time. The workshop can usually be scheduled within 2 weeks and takes place with us at the Posthoornkerk in Amsterdam or at your location. Directly after the workshop we can start developing the software.

Make an appointment below to discuss or schedule the workshop.
We are looking forward to it!

Make an appointment to discuss the Product Discovery workshop

Lay the foundation for a valuable and successful product that people really like.

Get in touch and we’ll look at the possibilities together!

Interesting articles, books and podcasts about Product Discovery

  • Book recommendation
    Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
    Measure What Matters
    Read more
  • Podcast recommendation
    Product Bakery: The Product Discovery 101
    Measure What Matters
    Read more
  • Book recommendation
    Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
    Measure What Matters
    Read more
  • Blog
    The importance of Product Discovery
    Measure What Matters
    Read more

“There is a close cooperation. The great thing about GlobalOrange is that they also see our goal as their own. They are really committed to what you want to achieve together.”

Measure What Matters
Ernst van Apeldoorn
Product Owner SDB groep

Introduction to Continuous Product Discovery | Paweł Huryn

In the video below, Product Coach Paweł Huryn explains why Product Discovery is so important and elaborates on the terms ‘Design Thinking’ and ‘Continuous Product Discovery’.

How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?

In this book, you’ll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You’ll learn to balance action with doubt so that you can get started without being blindsided by what you don’t get right.

If you want to discover products that customers love-that also deliver business results-this book is for you.

Measure What Matters

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders share intimate moments of doubt and failure, and insights on their eventual success.

How I Built This doesn’t tell the typical success stories. This business podcast showcases how even the most successful founders face dark and difficult moments.The show is a testament to the value of pushing through challenges, , because building something big and impactful is worth it.

Guy Raz is a writer, journalist and an award-winning podcaster who has been described by The New York Times as “one of the most popular podcast hosts in history.” In total, Raz’s podcasts are heard by almost 19 million listeners per month.

Measure What Matters